Top Photo & Video Apps Performance in New Zealand Q1 2025

In the first quarter of 2025, the top photo and video applications in New Zealand experienced varied performance trends, according to data from Sensor Tower. Here's a closer look at the weekly downloads, revenue, and active users for each of these leading apps.

CapCut - Video Editor saw a notable increase in weekly revenue, peaking at approximately $25.8K in mid-March. Downloads fluctuated, with a high of around 14.4K at the beginning of January, before settling around 7.9K by the end of the quarter. Active users remained relatively stable, starting at 200K and ending with a slight increase to 194.5K.

Instagram maintained consistent weekly revenue, with a peak of $7.3K in late February. Downloads were steady, ranging from 10.4K to 11.1K throughout the quarter. Active users saw minor fluctuations, hovering around 750K to 780K.

YouTube exhibited a strong revenue trend, with a peak of $97.6K in mid-March. Although downloads were lower, peaking at around 5.8K in early February, the app maintained a substantial active user base, consistently around 2.9M.

Canva: AI Photo & Video Editor experienced a gradual increase in revenue, reaching $19.1K in late February. Downloads showed a positive trend, peaking at 5.4K at the end of March. Active users initially decreased but rebounded to nearly 49.3K by the quarter's end.

Lastly, Snapchat saw a peak revenue of $44.9K in late February. Weekly downloads were consistent, averaging around 6.1K. Active users varied slightly, peaking at 817K in early March.

For more detailed insights into these trends, visit Sensor Tower.